MOI UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS
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| MOI UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS |
moi university fee structure - REVISED
CURRICULUM
BACHELOR OF BUSINESS MANAGEMENT (BBM)
DEGREE PROGRAMME
JULY 2008
CONTACT:
DEAN,
SCHOOL OF BUSINESS
P.O. BOX 3900
ELDORET
KENYA
Tel: 254-0532063027
Mobile: 0726-410258
E-mail: deansbm@irmmoi .com
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BACHELOR OF BUSINESS MANAGEMENT
INTRODUCTION
The bachelor of business management (BBM) degree programme is one of the premier programmes of the School of Business and Economics, Moi University. It seeks to develop competent managers for the current competitive global business environments. This programme was initially introduced in Moi University in the School of Social and Cultural Studies as a Bachelor of Art degree in Technology and Management studies (TMS) in 1989. It was renamed Bachelor of Business Management degree in 1996. Since then it has been reviewed after every cycle (4 years) to include the current issues affecting business. The major revisions in this curriculum include the introduction of two new areas of specialization and a review of the course descriptions.
The BBM programme has attracted a good number of students and over the last 19 years more than 2,000 grandaunts have gone through its curriculum. The comments from the industry about the grandaunts’ knowledge and skills have been very impressive. The remarks, issues raised and ideas from the industry have also been factored in the revision of the curriculum.
©COPYRIGHT: This programme is the property of Moi University, School of Business and Economics, Eldoret, Kenya. No part of it should be copied or implemented in any other institutions without permission of the school. The programme can only be run under collaboration with the school of business and Economics and when the collaboration ceases the programmes shall revert back to Moi University, Eldoret.
I) OBJECTIVES OF THE BUSINESS MANAGEMENT DEGREE (BBM):
1. To provide academic and professional foundation in management by disseminating knowledge and skills to meet evolving career requirements of managers in the private and public sectors.
2. To contribute to national and international economic growth by providing quality business management training and outreach.
3. To promote co-operation and awareness between academia and the general business community.
4. To promote basic and applied research and the development of training tools in business management.
5. To address the dynamics and challenges of rapidly changing globalized market.
II) ADMISSION REQUIREMENTS
An applicant shall satisfy the entry requirements for BBM as stipulated by Moi University senate. However the regular government sponsored students are admitted upon meeting the requirements stipulated by the Joint Admission Board, which is a mean grade of B plain but may vary from year to year. The current admission requirements are-
(a) An applicant should have at least a mean grade of C+ (plus) and a C (plain) in Mathematics and English Language in the Kenya Certificate of Secondary Education, or at least a D+ in Mathematics and a C (plain) in commerce, Business Studies, Accounting, or Economics OR,
(b) At least two principles and one subsidiary pass in Kenya Advanced Certificate of Education (KACE) plus at least pass in maths and English at level OR,
(c) Be a holder of 2 year Diploma in Business Management from Moi University or Kenya National Examination Council (KNEC) with at least a credit to be admitted in the second year of study OR,
(d) Be a holder of a one year Diploma from other institutions recognised by Moi University senate (e.g. KIM, ABE, CIM and CIPS) to be admitted in the first year of study.
(e) Be a Holder of CPA/CPS (KASNEB) to be admitted to either second or third year of study OR,
(f) Be of mature age with at least five years work experience in a reputable commercial/administrative organisation and a Holder of CPA/CPS (K) or HND (KNEC) to be admitted in second or third year of study.
III) DURATION OF THE PROGRAMME
The duration of the programme is normally four academic years of study (8 semesters). However, those who join the programme as mature entry students in the second or third year of study will take a shorter duration.
IV) EXAMINATION REGULATIONS
The common rules and regulations governing undergraduate assessment/examinations and supplementary/special examinations of Moi University shall apply.
v) BBM DEGREE SPECILIZATIONS
This curriculum leading to the award of the Bachelor of Business Management (BBM) degree offers the following areas of specializations:-
1) Accounting
2) Finance and Banking
3) Risk and Insurance Management
4) Marketing Management
5) Purchasing and Supplies Management
6) Business Information System
7) Human Resource Management.
8) Enterprise Management
9) Business Administration
10) Aviation Management
11) Maritime Management
VI) GENERAL STRUCTURE OF THE BBM PROGRAMME
The degree programme covers university-wide courses, division common courses, the areas of specialisation courses and electives. To qualify for graduation a student will be required to pass a minimum of 56 courses. A student is required to register for at least 14 units in each academic year including all courses designated as University-wide courses, the degree common courses, areas of specialisation and elective courses.
YR of Study SBE
CORE CORE
BBM SPECILI
ZATION ELECTIVES TOTAL
CRS UNITS
YR 1 2 12 - - 14 42
YR 2 1 13 - - 14 42
YR 3 - 6 6 2 14 42
YR 4 - 6 6 2 14 42
TOTAL
COURSES 3 37 12 4 56 168
TOTAL UNITS 9 101 36 12 168 -
All the courses carry 3 units (hours) per week hence a total of 168 units required for graduation.
a) INDUSTRIAL ATTACHMENT
All the BBM students shall be required to undergo an industrial attachment at the end of the third year of study and then write and submit a report for examination in the first semester of the 4th year of study. The purpose of the industrial attachment is to allow the students to understand the industry practices.
Students will be attached for three months to different organisations. They will be required to fully participate in the routine tasks and assignment of the organisation. The purpose is to enhance their understanding in the general areas of management such as; principles, organisational structure and design, organisational policies and work ethics, team building, communication and organisational performance. At the end, the students are required to write a report on their experiences during the attachment linking the theory and practice. The report will be examined.
b) SCHOOL COMMON COURSES
The students are required to take the University-wide courses. These are the courses, which are common to degrees programmes in the school and also tie the grandaunts to the al-ma-Marta (Alumni) of the university. They are as listed below:
CODE TITLE UNITS
SBE 100: Study and Library Skills 3
SBE 102: Business Communication 3
SBE 200: National Development 3
c) BBM DEGREE COMMON COURSES
All students in the BBM programme are required to take the BBM degree Common courses. These courses provide them with the concepts and theoretical underpinnings of the management discipline. They also provide them with the qualitative and quantitative techniques for undertaking critical business analysis. They are as listed below:
CODE TITLE UNITS
BBM 100: Principles of Accounting I 3
BBM 101: Introduction to Business 3
BBM 102: Introduction to Computer Science 3
BBM 103: Principles of Accounting II 3
BBM 104: Principles of management 3
BBM 105: Business Mathematics I 3
BBM 106: Introduction to Business Information Systems 3
BBM 107: Health Awareness 3
BBM 108: Business Mathematics II 3
BBM 109: Business Law 3
ECO 110: Introduction to Microeconomics 3
ECO 111: Introduction to Macroeconomics 3
BBM 200: Introduction to Programming 3
BBM 201: Financial Accounting I 3
BBM 202: Principles of Marketing 3
BBM 203: Human Resource Management 3
BBM 204: Business Statistics 3
BBM 205: Management Information Systems 3
BBM 206: Principles of Finance 3
BBM 207: Introduction to Risk & Insurance 3
BBM 208: Entrepreneurship Theory and Concepts 3
BBM 209: Financial Accounting II 3
BBM 210: Introduction to Purchasing & Supplies Management 3
BBM 211: Intermediate Microeconomics 3
BBM 212: Intermediate Macroeconomics 3
BBM 303: Taxation I 3
BBM 310: Business Finance 3
BBM 350: Managerial Statistics 3
BBM 351: Research Methods 3
BBM 355: Operations Research I 3
BBM 360: Organizational Theory and Behaviour 3
BBM 406: Business Values & Ethics 3
BBM 410: Financial Management 3
BBM 447: Production and Operations Management 3
BBM 475: International Business Management 3
BBM 460: Industrial Attachment Report/Project 3
BBM 472: Business Policy and Strategy 3
d) AREA OF SPECIALIZATION COURSES
Students will be required to choose an area of specialisation in their third year of study. Students will be required to do all the courses designated as Specialisation courses in the area chosen. The specialisation courses are listed as follows:
CODE TITLE UNITS
1) Accounting Option
BBM 300: Government Accounting 3
BBM 301: Advanced Accounting I 3
BBM 302: Cost Accounting 3
BBM 304: Audit & Internal Review 3
BBM 305: Pension Accounting 3
BBM 358: Financial Information System 3
BBM 400: Taxation II 3
BBM 401: Managerial Accounting 3
BBM 402: Auditing & Assurance Services 3
BBM 403: Advanced Accounting II 3
BBM 412: Company Law 3
BBM 450: Practical Accounting Data Processing 3
2) Finance and Banking Option
BBM 311: Banking Theory and Practice 3
BBM 312: Financial Institutions and Markets 3
BBM 313: Asset Valuation & Management 3
BBM 314: Corporate Finance 3
BBM 358: Financial Information System 3
ECO 323: Public Finance and Fiscal Policy 3
BBM 411: Performance Management 3
BBM 412: Company Law 3
BBM 413: Financial Economics 3
BBM 414: Investment and Portfolio Management 3
BBM 415: International Finance 3
BBM 416: Real Estate Finance 3
3) Risk and Insurance Management Option
BBM 320: Risk Management 3
BBM 321: Life Assurance & Demographic Statistics 3
BBM 322: Crisis Management 3
BBM 323: Insurance Law 3
BBM 324: Insurance Brokerage 3
BBM 325: Pension Management 3
BBM 420: Liability Insurance
BBM 421: Property Insurance 3
3
BBM 422: General Claims Management 3
BBM 423: Management of Insurance Institutions 3
BBM 424 Actuarial Science I 3
BBM 425: Transport Insurance 3
4) Marketing Option
BBM 330: Marketing Management 3
BBM 331: Consumer Behaviour 3
BBM 332: Channel Management 3
BBM 333: Sales Management 3
BBM 335: Product Management 3
BBM 337: Marketing of Services 3
BBM 430: Marketing Communications 3
BBM 431: International Marketing 3
BBM 433: Relationship Marketing 3
BBM 434: Advertising & Brand Management 3
BBM 435: Agribusiness Marketing Systems 3
BBM 454: Marketing Information Systems 3
5) Purchasing and Supplies Management Option
BBM 330: Marketing Management 3
BBM 345: Purchasing Management 3
BBM 346: Logistic Systems 3
BBM 347: Logistics Management 3
BBM 348: Supply Chain Management 3
BBM 392: Warehousing Management 3
BBM 445: Logistic Strategy 3
BBM 446: International Purchasing 3
BBM 448: Procurement & supply Law 3
BBM 449: Emerging issues in Purchasing & Supplies 3
BBM 465: Total Quality Management 3
BBM 479 Project management 3
6) Business Information Systems Option
BBM 352: Object Oriented Programming 3
BBM 353: Business Systems Analysis and Design 3
BBM 354: Database Management Systems 3
BBM 357: Communications Technology 3
BBM 358: Financial Information System 3
BBM 359: Network Design and Maintenance 3
BBM 450: Practical Accounting Data Processing 3
BBM 452: Database design and Implementation 3
BBM 453: Distributed Systems 3
BBM 454: Marketing Information Systems 3
BBM 455: Software Development 3
BBM 456: Electronic Commerce 3
7) Human Resource Management Option
BBM 361 Cooperative Management 3
BBM 362: Labour and Industrial Relations 3
BBM 365: Health Systems Management 3
BBM 366: Public Sector Management 3
BBM 330: Marketing Management 3
BBM 372: Culture and Management 3
BBM 438: Public Relations 3
BBM 462: Employee Compensation 3
BBM 463: Quality of Work Life 3
BBM 464: Industrial Psychology 3
BBM 476: Labour law 3
BBM 477: Human Resource Development 3
8) Enterprise Management Option
BBM 370: Business Start-up Process 3
BBM 371: Business Environment 3
BBM 372: Culture and Management 3
BBM 375: Innovation and Micro Enterprise Development 3
BBM 376: Human Resource Management for Micro-Enterprise 3
BBM 374: Marketing For Small Business 3
BBM 470: Financial Management For Micro-Enterprise 3
BBM 471: Small Business Planning Project 3
BBM 473: Business Counselling and Consulting 3
BBM 474: Strategies for Small Business 3
BBM 478: ICT and Small Business 3
BBM 479: Micro- Enterprise Policy 3
9) Business Administration Option
BBM 330: Marketing Management 3
BBM 302: Cost Accounting 3
BBM 320: Risk Management 3
BBM 361: Co-operative Management 3
BBM 375: Innovation and Micro-Enterprise Development 3
BBM 372: Culture and Management 3
BBM 400: Taxation II 3
BBM 492: Change Management 3
BBM 479: Project Management 3
BBM 465: Total Quality Management 3
BBM 467: Contemporary Issues in Management 3
BBM 466: Managerial Economics 3
10) Aviation Management Option
BBM 380 Air Transport and Airport Management 3
BBM 381 Civil Aviation Management 3
BBM 382 Aviation Law & Regulations 3
BBM 383 Airline Management 3
BBM 384 Aviation Safety & Security Management 3
BBM 385 Airfreight Operations 3
BBM 480: Quality Management Systems in Aviation 3
BBM 481 Aviation Information Management Systems 3
BBM 482 Aviation Supply Chain Management 3
BBM 483 Crew Resource Management 3
BBM 484 Air Transport Economics 3
BBM 485:Aviation Financing 3
11) Maritime Management Option
BBM 390: Customs & Port Operations 3
BBM 391: Maritime Management 3
BBM 392 Warehousing Management 3
BBM 347 Logistics Management 3
BBM 393 Freight Clearing & Forwarding Management 3
BBM 394 Shipping Management 3
BBM 490 Maritime Information Systems 3
BBM 491 Cruise Ship Tourism 3
BBM 492 Maritime Law 3
BBM 493 Shipping Economics 3
BBM 494 Maritime Insurance & Risk 3
BBM 495 Maritime Safety and Security 3
e) GENERAL ELECTIVES
A student enrolled in the BBM programme is required to take elective courses from courses outside the specialization area, schools, institutes and faculties of the University. The respective departments shall advice from time to time.
COURSE DISTRIBUTION
FIRST YEAR OF STUDY
SEMESTER I SEMESTER II
1 SBE 100: Study and Library Skills 1 SBE 101: Business Communication
2 BBM 100: Principles of Accounting I 2 BBM 103: Principles of Accounting II
3 BBM 101: Introduction to Business 3 BBM 104: Principles of Management
4 BBM 107: Health Awareness 4 BBM 109: Business Law
5 BBM 105: Business Mathematics I 5 BBM 108: Business Mathematics II
6 BBM 102:Introduction to Computer Science 6 BBM 106: Introduction to Business Information systems
7 ECO110: Introduction to Microeconomics 7 ECO 111: Introduction to Macroeconomics
SECOND YEAR OF STUDY
SEMESTER I SEMESTER II
1 SBE 200: National Development 1 BBM 206: Principles of Finance
2 BBM 200: Introduction to Programming 2 BBM 205: Management Information Systems
3 BBM 201: Financial Accounting I 3 BBM 209: Financial Accounting II
4 BBM 202: Principles of Marketing 4 BBM 210: Introduction to Purchasing
5 BBM 203: Human Resource Management 5 BBM 208: Entrepreneurship Theory and Concepts
6 BBM 204: Business Statistics 6 BBM 207: Introduction to Risk & Insurance
7 BBM 211: Intermediate Microeconomics 7 BBM 212: Intermediate Macroeconomics
THIRD YEAR OF STUDY
COURSE DISTRIBUTION ACROSS AREAS OF SPECIALIZATIONS
ACCOUNTING OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 300: Government Accounting 4 BBM 301: Advanced Accounting I
5 BBM 304: Audit & Internal Review 5 BBM 305: Pension Accounting
6 BBM 302: Cost Accounting 6 BBM358: Financial Information System
7 Plus one elective 7 Plus one elective
FINANCE & BANKING OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 311: Banking Theory and Practice 4 BBM 314: Corporate Finance
5 BBM 312: Financial Institutions and Markets 5 ECO 323: Public Finance and Fiscal Policy
6 BBM 313: Asset Valuation & Management 6 BBM 358: Financial Information System
7 Plus one elective 7 Plus one elective
RISK & INSURANCE MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 320: Risk management 4 BBM 322: Crisis management
5 BBM 321: Life Assurance & Demographic Statistics 5 BBM 323: Insurance law
6 BBM 325: Pension Management 6 BBM 324: Insurance Brokerage
7 Plus one elective 7 Plus one elective
MARKETING MANAGEMENT OPTION
Semester I Semester I
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 330: Marketing Management 4 BBM 332: Channel Management
5 BBM 331: Consumer Behaviour 5 BBM 333: Sales Management
6 BBM 335: Product Management 6 BBM 337: Marketing of Services
7 Plus one elective 7 Plus one elective
PURCHASING AND SUPPLIES MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 345: Purchasing Management 4 BBM 347: Logistics Management
5 BBM 346: Logistic Systems 5 BBM 348: Supply Chain Management
6 BBM 330: Marketing Management 6 BBM 392 Warehousing Management
7 Plus one elective 7 Plus one elective
BUSINESS INFORMATION SYSTEMS OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 352: Object Oriented Programming 4 BBM 354: Database Management Systems
5 BBM 353: Business Systems Analysis and Design 5 BBM 357: Communications Technology
6 BBM 356: Network Design and Maintenance 6 BBM 358: Financial Information System
7 Plus two electives 7 Plus one elective
HUMAN RESOURCE MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 361: Co-operative Management 4 BBM 366: Public Sector Management
5 BBM 362: Labour and Industrial Relations 5 BBM 372: Culture and Management
6 BBM 365: Health Systems Management 6 BBM 330: Marketing Management
7 Plus one elective 7 Plus one elective
ENTERPRISE MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 370: Business Start-up Process 4 BBM 374: Marketing For Small Business
5 BBM 375: Innovation and Micro-Enterprise Development 5 BBM 376: Human Resource Management for Micro Enterprise
6 BBM 371: Business Environment 6 BBM 372: Culture and Management
7 Plus two electives 7 Plus two electives
BUSINESS ADMINISTRATION OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 330: Marketing Management 4 BBM 361: Co-operative Management
5 BBM 302: Cost Accounting 5 BBM 375: Innovation and Micro-Enterprise Development
6 BBM 320: Risk and insurance management 6 BBM 372: Culture and Management
7 Plus one elective 7 Plus one elective
AVIATION MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 380 Air Transport and Airport Management 4 BBM 383 Airline Management
5 BBM 381 Civil Aviation Management 5 BBM 384 Aviation Safety & Security Management
6 BBM 382 Aviation Law & Regulations 6 BBM 385 Airfreight Operations
7 Plus one elective 7 Plus one elective
MARITIME MANAGEMENT OPTION
Semester I Semester II
1 BBM 350: Managerial Statistics 1 BBM 355: Operations Research I
2 BBM 310: Business Finance 2 BBM 351: Research Methods
3 BBM 360: Organizational Theory and Behaviour 3 BBM 303: Taxation I
4 BBM 390: Customs & Port Operations 4 BBM 347 Logistics Management
5 BBM 391: Maritime Management 5 BBM 393 Freight Clearing & Forwarding Management
6 BBM 392 Warehousing Management 6 BBM 394 Shipping Management
7 Plus one elective 7 Plus one elective
FOURTH YEAR OF STUDY
COURSE DISTRIBUTION ACROSS AREAS OF SPECIALIZATIONS
ACCOUNTING OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 400: Taxation II 4 BBM 403: Advanced Financial Accounting II
5 BBM 401: Managerial Accounting 5 BBM 412: Company Law
6 BBM402: Auditing & Assurance Services 6 BBM 450: Practical accounting Data processing
7 Plus one elective 7 Plus one elective
FINANCE AND BANKING OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 411: Performance Management 4 BBM 414: Investment and Portfolio Management
5 BBM 416: Real Estate Finance 5 BBM 415: International Finance
6 BBM 413: Financial Economics 6 BBM 412: Company Law
7 Plus one elective 7 Plus one elective
RISK & INSURANCE MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 421: Property Insurance 4 BBM 423: Management of Insurance Institutions
5 BBM 422: General claims management 5 BBM 420: Liability Insurance
6 BBM 424: Actuarial Science I 6 BBM 425: Transport Insurance
7 Plus one elective 7 Plus one elective
MARKETING MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 430: Marketing Communications 4 BBM 434: Advertising & Brand management
5 BBM 431: International Marketing 5 BBM 435: Agribusiness Marketing systems
6 BBM 433: Relationship Marketing 6 BBM 454: Marketing Information Systems
7 Plus one elective 7 Plus one elective
PURCHASING AND SUPPLIES MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 445: Logistic Strategy 4 BBM 465: Total Quality Management
5 BBM 446: International Purchasing 5 BBM 449: Emerging issues in Purchasing & Supplies
6 BBM 479 Project management 6 BBM 448: Procurement & Supply Law
7 Plus one elective 7 Plus one elective
BUSINESS INFORMATION SYSTEMS OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 452: Database design and Implementation 4 BBM 450: Practical Accounting Data Processing
5 BBM 455: Software Development 5 BBM 453: Distributed Systems
6 BBM 456: Electronic Commerce 6 BBM 454: Marketing Information Systems
7 Plus one elective 7 Plus one elective
HUMAN RESOURCE MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 462: Employee Compensation 4 BBM 477: Human Resource Development
5 BBM 463: Quality of Work Life 5 BBM 464: Industrial Psychology
6 BBM 476: Labour law 6 BBM 438: Public Relations
7 Plus one elective 7 Plus one elective
ENTERPRISE MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 470: Financial management For Micro-Enterprise 4 BBM 473: Business Counselling & Consulting
5 BBM 471: Small Business Planning project 5 BBM 474: Strategies For Small Business
6 BBM 478: ICT and Small Business 6 BBM 479: Micro- Enterprise Policy
7 Plus one elective 7 Plus one elective
BUSINESS ADMINISTRATION OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 400: Taxation II 4 BBM 465: Total Quality Management
5 BBM 492: Change Management 5 BBM 467: Contemporary Issues in Management
6 BBM 479 Project management 6 BBM 466: Managerial Economics
7 Plus one elective 7 Plus one elective
AVIATION MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Attachment Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 480: Quality Management Systems in Aviation 4 BBM 483 Crew Resource Management
5 BBM 481 Aviation Information Management Systems 5 BBM 484 Air Transport Economics
6 BBM 482 Aviation Supply Chain Management 6 BBM 485: Aviation Financing
7 Plus one elective 7 Plus one elective
MARITIME MANAGEMENT OPTION
Semester I Semester II
1 BBM 460: Industrial Report/Project 1 BBM 447: Production and Operations Management
2 BBM 410: Financial Management 2 BBM 475: International Business Management
3 BBM 406: Business Values & Ethics 3 BBM 472: Business Policy & Strategy
4 BBM 490 Maritime Information Systems 4 BBM 493 Shipping Economics
5 BBM 491 Cruise Ship Tourism 5 BBM 494 Maritime Insurance & Risk
6 BBM 492 Maritime Law 6 BBM 495: Maritime Safety and Security
7 Plus one elective 7 Plus one elective
ACCOUNTING Additional Electives
BBM 404: Professional Ethics
FINANCE AND BANKING Additional Electives
BBM 315: Financial Risk Management
BBM 417: International Economics
BBM 418: Banking Law
BBM 419: Financial Statement Analysis
RISK AND INSURANCE Additional Electives
BBM 426; Re-Insurance Treaties
BBM 427: Actuarial Science II
MARKETING Additional Electives
BBM 336: Marketing Research
BBM 338: Marketing Logistics
BBM 339: Industrial-Marketing
BBM 436: Hospitality Marketing
MANAGEMENT Additional Electives
BBM 391: Principles of corporate leadership
BBM 468: Agri-Business management
AVIATION Additional Electives
BBM 486: Airport Facilitation
BBM 487 Aviation Risk & Insurance
BBM 488 Airport Planning & Design
BBM 489 Air Traffic Management
COURSE DESCRIPTIONS
SBE 100: Study and Library Skills
Understanding library of congress classification, utilizing library and other education resources, collecting and summarizing information, note making. Listening skills: active listening, predicting lecture structure, understanding gist, recognizing change of topic, understanding instructions. Reading Skills: Skimming, scanning, inference and prediction, critical reading, discipline-specific reading skills, interpretation of non-linear texts: Constructing and using statistical tables, indices, maps graphs, examination skills: Citation and referencing, , foot-noting, writing bibliographies, speaking skills, Preparing for examinations, understanding examination rubrics writing examinations.
SBE 102: Business Communication
Acting processes: thinking critically selectively, selecting relevant details, organising relevant details logically, writing reports and essays, organising relevant details logically, writing reports and essays is appropriate academic register, writing and expanding information: paraphrasing non-linear texts. Streamlining writing: avoiding ambiguities, fallacies, irrationalities, providing supporting evidence, drafting and editing various types of descriptive, narrative, argumentative, expository essays, quoting, citing, referencing, effective speaking, public address, the art of persuasion conducting interviews, conducting meeting and writing minutes, participating in group discussions and tutorials, non-verbal communication cues, presenting papers/reports in tutorials/seminars, seeking clarification, giving and justifying opinions, agreeing and disagreeing.
SBE 200: National Development
Nation, Society and Government: Foundation of nation, state and given debt. The concept, objectives and practice of nationalism: Classification of state systems social stratification and its impact on resource distribution problems of power: influence. Foreign Aid and development. External trade as a factor in development.
BBM 100: Principles of Accounting I
Introduction to Accounting; the accounting principles and concepts; The Accounting Cycle; General and Special Journals and Ledgers; Cash Book including Imprest System of Petty Cash; Bank Reconciliation Statement; Control Accounts; correction of errors and suspense accounts, depreciation, provisions and Reserves; Extraction of Trial Balance; Adjustments to Final Accounts ; Preparation of final accounts of Sole Traders
BBM 101: Introduction to Business.
Foundations of Business: Meaning of Business; Evolution of Business Activities; The challenges of Business (Ethics and social responsibility): Role of Government in Business, Business Formation, Kenyan Business Environment: Future challenges, Entrepreneurship and international Business. Business and Society, Macro-External, Micro-Internal environment of business.
BBM 102: Introduction to Computer Science
Introduction to Computers and their devices: input-processing-output cycles, hardware and software, the main functional components, the central processing unit, arithmetic unit and main storage the execution of instructions, peripheral Devices: Number system: binary numbering, representation of instruction and data in the main memory. Computer programs, computer languages; Computer applications and automatic data processing; Introduction to the common software packages; Practical in operating systems and word processing
BBM 103: Principles of Accounting II
Accounts of Non-Trading Organisations; Incomplete Records and Manufacturing Accounts; Introduction to Partnership Accounts; Admission; Retirement, or Death of a partner(s), capital and current accounts and final accounts of partnership firms, Introduction to Company Accounts; Issue of Shares and Debentures
BBM 104: Principles of Management
Introduction to the General Principles of Management; history of management discipline, principles of management, Functions of Management; Planning; Organising; Staffing; Directing; Controlling; Functional Management disciplines Accounting/Finance, Marketing, Human Resources, and Production.
BBM 105: Business Mathematics I
Meaning and scope of business maths, Functions and Graphics, Linear inequalities, Financial arithmetic; matrices, differentiation and integration; maximum and minimum values; financial application of calendars; time series; Differential and Integral Calculus, Stock Control
BBM 106: Introduction to Business information Systems
Introduction to Business information systems, Types and sources of business information. Information gathering, Information processing, information analysis, Computer role in information management, Information technology concepts, telecommunication and networks, Types of information systems; office automation, transaction-processing systems, Ethical issues of IS. Practical in spreadsheet packages and office suites
BBM 107: Health Awareness
Primary health care; Personal hygiene, Prevention of diseases, public health, Hospital management Team, Hospital structure; organisation; functional areas; Health agencies and boards and roles; District Health management Team (DHMT). Management of Integrated Health programmes; Kenya Expanded Programme for Immunisation (KEPI), Essential Drugs programme (EDP); HIV and AIDS Awareness Programmes, STD control programme.
BBM 108: Business Mathematics II
Set theory, matrix and determinants, application of matrices, linear programming, limits and continuity, differentiation, application of derivatives in business, partial differentiation, economic application of partial derivatives, integration, applications of integration, interests and annuities, Index Numbers: simple determination and their uses: the concept of inflation. Taxation: purpose, principal types and calculation of personnel income taxes, Pay-As-You-Earn (PAYE); Value Added Tax (VAT), Stock Exchange: stocks, shares, bonds, stock market ratios, share valuation.
BBM 109: Business Law
Introduction to Business Law, Law of Contract Agency/Sales of Goods, Torts Employment Contract, intellectual property law; Patents, Trademark and Copy Rights, Global trends in intellectual property rights; Technological change and protection of technological innovations and inventions; Bankruptcy; Insurance Law, Negotiable Instruments.
ECO 110: Introduction to Micro-Economics
The scope of economy and nature of economic systems. Methods of allocating economic resources. Theories of production and consumer choice. The role of markets and prices in a decentralised systems. The theory of distribution and pricing of factors of production.
ECO 111: Introduction to Macro-Economics
The functioning of a market economy: The determination of national income and its distribution; the composition of output; growth role of government; spending regulation; taxation and physical policy.
BBM 200: Introduction to Programming
Introduction to programming techniques and logical constructs. Data types, Statements and expressions. Decision constructs; if-then-else statement. Repetition and loops. Simple data structures definition and manipulation. Advance data structures and algorithm-arrays, records. Structured programming concepts. Practical in Visual-Basic.
BBM 201: Financial Accounting I
Company accounts, Farm Accounting, Institutional Accounts; Bank Accounts and insurance Accounts and Accounts of professional firms, financial analysis (Ratio Analysis), Royalty Accounts and Cash flow statements, Accounting for long-term contracts, Consignment accounts.
BBM 202: Principles of Marketing
Marketing as the key business function of meeting customer needs and competitive threats, marketing mix, Key marketing policy decisions-products, pricing, promotion and advertising, and the distribution of goods and services in domestic and international markets, marketing planning, consumer behaviour, Marketing research and information -its acquisition and analysis as the basis for decision making -planning, organising and control.
BBM 203: Human Resource Management
Manpower planning, placing advertisement for the vacancy, Recruitment, Selection, Interview, Induction to the post and organisation, Training and Development, Promotion, Redundancy, Rationalisation and Retirement, Counselling, Health and Safety.
BBM 204: Business Statistics
Meaning and scope of business statistics, the nature of statistical enquiry, collection, classification and presentation of data, frequency distribution and measures of central tendencies, measures of dispersion, skew ness and kurtosis, probability distributions, sampling and sampling distributions, time series, forecasting analysis, regression analysis, correlation and probability
BBM 205: Management Information Systems
MIS concepts; Types of information systems, Management information systems, decision support systems and the executive information systems, Systems development process, Design concepts for information, information storage. Management of computer based information systems to support planning, control and operational functions of the organisation. Systems security, Introduction to commonly used managerial and accounting packages, Practical in DBMS, Access
BBM 206: Principles of Finance
Introduction to Finance; Definition of Finance, Related Disciplines, Scope and Objectives, Roles of Financial Manager, Forms of Business Organizations; Sole Proprietorship, Partnership, Companies – Public, Private, Sources of finance; Internal and External, Sources-Long-Term and Short-Term Sources, Choice of Source Of Finance, Issue of Shares and Bonds; Introduction, Methods of Issuing Shares and Debentures, Choice of Method of Issuing Shares and Bonds, Financial institutions; Classification and Types of Financial Institutions, Roles of Financial Institutions, Structure and Functions of Central Bank of Kenya, Specialized Financial Institutions
BBM 207: Introduction to Risk & Insurance
Concepts of risk, peril, hazard, probability; the risk management process; insurance principle; underwriting, social, economic and business; significance of insurance, the role of government, the position risk management takes in corporate structure; challenges and future prospects in insurance and risk management.
BBM 208: Entrepreneurship Theory and Concepts
Introduction: The Evolution of Entrepreneurship; Nature of Entrepreneurship; definition of major concepts; The Myths of Entrepreneurship. Understanding the Entrepreneur: Who is an Entrepreneur?; The role of the Entrepreneur; They typology of an Entrepreneur; Influences on entrepreneurial behaviour. The Entrepreneurial Process: Creativity and Innovation; Opportunity recognition; The Process of New Venture Creation; Intrapreneurship (corporate entrepreneurship). The Environment for Entrepreneurship: Internal and external analysis of entrepreneurial environment; Competitive analysis of entrepreneurial environment. Contemporary Issues in Entrepreneurship
BBM 209: Financial Accounting II
Partnership accounts; amalgamation of partnership firms, dissolution of partnership firm, conversion of partnership into a limited company, branch and departmental accounts; hire purchase and installment accounts; insurance claims, computation of stock insurance claims, computation of consequential loss insurance claims, computation of fidelity insurance claims, accounting for redemption of shares and debentures; redemption of different classes of shares and debentures, share capital reduction, preparation of published accounts; bills of exchange
BBM 210: Introduction to purchasing and Supplies
Sourcing- the supply chain concept; analysing the supply market; vendor appraisal; supply base optimisation; strategic sourcing; improving supply performance. Contracting - planning requirements; supply selection; negotiating and contracting. Developing the effectiveness of purchasing.
BBM 211: Intermediate Micro-Economics
Consumer Demand Theory, Theories of consumer choice; Cardinal utility theory, ordinal utility theory, revealed preference theory, Equilibrium of the consumer; applications, Theory of the firm: production, costs and equilibrium analysis, Product markets, Pricing of the factors of production in various market arrangements. General equilibrium analysis
BBM 212: Intermediate Macro-Economics
Relationship between macroeconomics and microeconomics, national income accounting, real output, price index and other statistics, basic macroeconomics models; the simple Keynesian model of income determination. Further analysis of the Keynesian model, consumption investment, the government sector and the foreign sector, demand for and supply of money markets. The balance of payments. An analysis of monetary and fiscal policies in the Keynesian model. Output, employment and inflation. Macroeconomic stabilisation policies. Introduction to growth economics.
BBM 300: Government Accounting
Elements of fund accounting; distinguishing characteristics, Pay Master General, consolidated fund services, Contingency funds, Government Accounting in Kenya, Responses to Audit and Public Accounts and Public Investment Committee's Reports; Current Developments in Government Accounting.
BBM 301: Advanced Accounting I
Acquisition, take-overs and merger of Business - Amalgamation, Absorption and Reconstruction of Companies; Holding Companies; Consolidated Financial Statements; Value Added Statements; Accounting for Price level changes - Inflation Accounting.
BBM 302: Cost Accounting
Cost accounting as an internal financial information system; nature and significance of cost accounting; cost concepts and classifications, cost of materials; labour cost, overhead cost; cost concepts and classifications, allocation and absorption, unit and output costing; job, batch and contract costing; Service costing; Reconciliation of cost and financial accounts; contemporary issues in cost accounting; cost control; standard costing and variance analysis:
BBM 303: Taxation I
Theory of taxation; brief history of taxation, why pay taxes and the categories of government revenue. Administration of taxes in Kenya, taxation of income of persons and institutions; residential status, taxable and non-taxable incomes, allowable and non-allowable deductions, rates of taxes, including withholding taxes. Taxation of individuals, partnerships and companies. Capital deduction; investment deduction, and wear and tear; introduction to VAT; taxable and non-taxable supplies, registration and deregistration and accounting for VAT and contemporary issues in taxation.
BBM 304: Audit & Internal Review
Audit framework, classification of audit; internal audit; scope of internal audit, difference between internal and external audit, outsourcing of internal audit; planning audit; understanding the entity and knowledge of business, assessing the risk of material mismanagement, analytical procedures, audit documentation, reliance of the work of others; internal control; tests of control; audit evidence; use of assertions, audit procedures, audit sampling and computer assisted audit techniques. Review of audit, going concern and management representation. Audit reporting; type of audit reports, reports to management and internal reports.
BBM 305: Pension Accounting
Meaning and Elements of Pension, Accounting; Distinguishing, Characteristics; Administration of retirement benefits; Pension Schemes and Funds; Preparation of Pensions, Accounts; Retirement Benefits, Authority Regulations. International Accounting Standards in Pension
BBM 310: Business Finance
Introduction; Definition of Business Finance, Goals of a Firm, Basic concepts of investment, Basic concepts of finance, Time Value of Money, Interest Rates, Risk and Return, Agency Theory, Financial Markets; Capital and Money Market, Capital Market Authority (CMA), Nairobi Stock Exchange (CDSC), Valuation of Securities; Bonds and Debentures, Preference Stock, Common Stock; Capital Budgeting Decisions, Nature of Capital Investment Decisions, Techniques of Capital Investment Appraisal, Capital Rationing and Project Appraisal, Cost of Capital; Cost of Equity, Cost of Debt, Weighted Average Cost of Capital (WACC)
BBM 311: Banking Theory and Practice
Introduction; evolution of banking practice in Kenya, roles of commercial banks, legal regulation of banking in Kenya: Banking Act, operations of commercial banks; types of banking products and services, front office operations, audit and internal control systems, management information system reports, liquidity planning, banks assets & liability management, risk management in banks, professional ethics in banking industry, central bank of Kenya, Circulation of money, Control of money supply, monetary policies, international banking, money laundering, emerging bank products- real asset financing, consortium lending, equity release mortgages, Islamic banking, internet banking
BBM 312: Financial Institutions & Markets
Types of markets and instruments; financial institutions; direct transfer institutions, indirect transfer institutions, use of financial intermediaries, capital market authority of Kenya, financial intermediation; roles of financial intermediations, problems faced by commercial banks, government regulation of financial intermediaries, pricing and evaluation of risk of banks financial services, stock markets; measuring the market; the determinants of market interest levels, term structure of interest rates, yield curves, use of yield curve to estimate future interest rates: expectations theory, investing overseas, stock market reporting: indexes, efficient market hypothesis, implications of market efficient, arbitratrage operations, recent studies, recent studies
BBM 313: Asset Valuation & Management
Valuation overview; Relative value of assets, Absolute value models,Option pricing models,Asset Valuation–EquitySecuritiesValuation,-efficient market theory, the analysis of equity risk and return (for industries and companies),-technical analysis, Asset Valuation – Debt Securities Valuation,-analysis of debt securities,-characteristics of bonds in alternative sectors,- valuation tools,- factors that influence bond yields; Performance Evaluation;-real estate,- mutual funds,- private equity investments; Derivatives I: Forwards and Futures;-Examples of derivatives, -trading strategies involving derivatives,- uses of derivatives, prices of forwards and futures, Derivatives II: Options;-Put-call parity,-binomial option pricing model,-applications of option pricing theory,-introduction to the Black-Scholes pricing model
BBM 314: Corporate Finance
Introduction; overview of corporate finance, financial accounting information based measures versus market based measures (cash flow, balance sheet, income statement, market value analysis, share prices). Financial planning; long-term financial planning, short-term financial planning. Capital budgeting; discounted cash flow methods (NPV, IRR, PI), traditional appraisal methods (payback, ARR). Capital structure decisions; capital structure and financial leverage, MM propositions I and II, taxes, bankruptcy, agency cost, debt equity, Dividend policy; theory and practice, establishing a dividend policy.
BBM 315: Financial Risk Management
Introduction; Types of risks, Pestle Risks, Risk analysis; Risk identification, Risk assessment, Risk profiling and prioritization, Risk quantification, Controlling of financial risk; Risk awareness, Risk management responsibilities, Risk management strategies, Ethnical issues, Ethnical issues in Financial risk management; Risk management with derivatives; options contracts; futures and forward contracts, interest rates swoops agreements, future rate agreements; managing the risk of a portfolio.
ECO 323: Public Finance and Fiscal Policy
Sources of Central and Local Government Finance and Revenue; Legal and Regulatory Function of Central and Local Government Finance; Basic Features of Government Finance; Field Accounting, Services, Accounting of Public Authorities, Sources of Finance and Capital for Local Authorities and Parastatal bodies. Structure and organisation of Central and Local Governments in Kenya, Taxation System in Kenya
BBM 320: Risk Management
Risk assessment; Quantitative methods of risk assessment; Property exposure to risk; Liability; Human resource exposure to risk; Risk control; Risk financing techniques; Rationale for risk management in organisations; Risk management decision methods; The insurance industry; The pricing of insurance; Insurance regulations and Financial assessment; Legal aspects of insurance contracts; Insurance contract analysis; Property and liability coverage; Life insurance, Health insurance; Social insurance; Workers compensation and workplace safety.
BBM 321: Life Assurance and Demographic Statistics
Economic value of human life; insurable personal risks; insurable interests; identification of insurance needs of an individual; long term contracts including term, whole life, endowment and annuities; the law relating to inheritance and intestacy; assessment, rating and acceptance of proposal forms; extra risks; life assurance market in Kenya, Population statistics; statistics of births, marriages and death; analysis of mortality and fertility; multiple cause of deaths; census, gross and net production rates; cohort analysis and general replacement rates; death rates, standardized mortality ratio; migration population projections.
BBM 322: Crisis Management
Definition of Crisis; kinds of crisis; accident, famine, strike, riot, acute water shortage, state of emergency, refugee and internally displaced persons, squatters, war, temporary shortage of cash stock and any other commodity, earthquake aftermath and excess water-flood and a glut of any other commodity.
BBM 323: Insurance Law
Origin of insurance law: Its concepts and principles, insurance claims and damage assessment. Insurance Act in Kenya, Legal Premises of Insurance, The relationship between the insured and the insurer, insurable asset. Policy wordings and Insurance Contracts; Court Cases: Arbitration and claim settlement
BBM 324: Insurance Brokerage
The functions of a broker; Tripartite Relations in Broking: Insured, Insurer and Broker Marketing of various lines of insurance; the relationship brokerage business in Kenya; marketing of brokerage services and related costs, Financial aspects of brokerage, International brokerage, ethical issues of brokerage. The future of Insurance Broking in Kenya
BBM 325: Pensions Management
Development of employee benefit schemes; provident funds, pension schemes, individual retirement schemes, NSSF, Trustees, Trust Deed and Rules, methods of funding retirement benefits schemes; valuation reports, scheme accounting; payment of pension benefits; lump sum benefits, early and late retirement, death in service; despondence, augmented and escalating benefits, Amendments and reconstruction of schemes including the effects of mergers and takeovers; preservation and transferability of pension rights
BBM 330: Marketing Management
The strategic marketing planning process; The setting of marketing objectives; Market segmentation, targeting and positioning, Management of the Marketing Mix; Marketing organisation, control and implementation which include the environmental analysis, the organisational structures in the marketing-oriented firm, Strategy implementation, evaluation and control, developing marketing programs, Case studies of, and field trips to different industries and markets.
BBM 331: Consumer Behaviour
Managerial and consumer perspective: introduction and consumerism; consumer information processing; consumer attitudes; attitudes processing; consumer attitudes; attitude reinforcement and change; Demographic and social class; personality and lifestyle influence; market segmentation and product portioning; environmental influence on consumer behaviour; and communications processes. Field trips to consumer centres.
BBM 332: Channel Management
The total distribution concept; The corporate role of logistics; customer services and marketing; The cost of distribution; Auditing distribution performance; logistics information systems; Distribution requirements planning; Distribution and Supply channel strategy; Developing the distribution plan; Implementing logistics strategy. Case studies and field trips to different industries and markets to give course participants the opportunity to apply the concepts studied.
BBM 333: Sales Management
Sales concepts and techniques, understanding the sales process, fundamentals of selling, personal selling; sales promotion, sales management; strategic planning and budgeting; recruiting and selecting sales personnel. Training sales persons; compensating and motivating sales people; time and territory management; evaluating and control. The sales plan.
BBM 335: Product Management
The role and the responsibilities of a product manager, getting the basics right, getting your strategy thinking right, developing new products, Managing existing products and ranges, presenting promoting and supporting the new product, making the right price decisions, optimising sales, logistics and after sales support, channel management, developing a sound product or plan, internationalisation of markets and brands.
BBM 336: Marketing Research
The market research process, process, secondary Vs data sources, the types of market research designs, i.e. exploratory, descriptive, and cross-section designs, Quantitative Vs Quantitative research methodologies, methods of data collection, sampling methods, Data analysis, interpretation and presentation. Field trips to carry out field research.
BBM 337: Marketing of Services
Introduction to service marketing, the service marketing environment; service buyer behaviour; The major distinctions of Services; Inseparability of service from the service; provider; perishability of services and Heterogeneity of variability of services. Marketing planning for services; service development and management; service promotion, service distribution; service development and management; service promotion; service distribution
BBM 338: Marketing Logistics
The new market place; Building customer relationships; Creating customer value; The move to supply chain management; Time-based competition; serving the global customer; Managing marketing logistics.
BBM 339: Industrial marketing
The demand for industrial goods, nature of the Industrial Customer, Role of the industrial purchasers, industrial buyer behaviour, researching and evaluation of industrial, markets. Marketing's to industrial customers and the marketing mix for industrial markets, marketing strategy for industrials goods.
BBM 345: Purchasing Management.
Exploration of purchasing management: purchasing activities, supplies; quality, inventory, prices, contemporary purchasing management concepts, instruments for purchasing; performance evaluation, buying plan, negotiation, information system, outsourcing and make or buy decisions.
BBM 346: Logistic Systems
Introduction to logistics, logistics in organisations, role and performance of logistics activities in purchasing and supplies: information flow, forecasting, inventory management, warehousing, material handling and packaging, transport management, sport management environment, policy demand and supply requirements, transport operations; transport costs; transport financing.
BBM 347: Logistic Management
Design of logistic systems, logistic positioning, planning and location of facilities, systems planning, design methodology and techniques transport planning, operations and economic appraisal of transport systems including infrastructure (roads, airports and seaports) and services, logistic information systems.
BBM 348: Supply Chain Management
Store environment, store layout and design, Visual merchandising, sourcing, merchandising ordering process,
Retail planning process, customer and marketing audit, setting objectives and strategies, implementing the retail plan, strategic retail and merchandise.
BBM 350: Managerial Statistics
Estimation of parameters, statistical estimation, methods of maximum likelihood, interval estimation, confidence limits, determination of proper sample size, Hypothesis testing, exact sampling distribution-Chi-square, t, Z distributions, Analysis of variance, non-parametric statistics, inventory control, statistical decision theory and analysis, statistical applications in quality control, statistical decision theory
BBM 351: Research Methods
Meaning and objectives of research, development of a research proposal, statement of the problem, research design and sources of data, literature review and methods of data collection including ethical issues in research, data analysis and interpretation, presentation of research findings and report writing.
BBM 352: Object Oriented Programming
Object -oriented programming concepts. Programming techniques, Logical solutions to business problems; processing business data; abstract data types, massage relationships, data transfer; the structuring of data; classes,objects, methods, contractors, inheritance and polymorphism, dependence, table handling; segmental relative, and indexed files organisations and manipulation techniques; information and string manipulation; Sort/merge techniques; automated report generation. Practical in C++
BBM 353: Business System Analysis and Design
Systems development life cycle, structured systems development methods and techniques, systems planning, systems analysis, data modelling, process modelling and network modelling during the analysis phase, linear,stochastic, deterministic models, Structured design, user interphase structure,storage design, program design and database design, input and output design,installation, A CASE tool for practical modelling and design exercise, Java
BBM 354: Database Management Systems
Description and Evaluation of Data Base Management System (DBMS). Data structure methods; DBMS functions and objectives; design and implementation of database,database backup,monitoring,recovery procedures,database security and control; characteristic of vendor supplied database software packages, Evaluation criteria. Practical in Visual- Cobol
BBM 355: Operations Research I
Review of the Linear programming, transportation and assignment models, queuing theory, simulation, game theory, investment and replacement analysis, scheduling and sequencing, Decision theory and application of the above in business.
BBM 357: Communication Technology
Data communication fundamentals and networking techniques; open systems interconnection architecture, protocol suite, the Internet and the World Wide Web, distributed applications. Media types, data signal analysis, modulation and demodulation. Data transmission technology, LANs, WANs and network layers. IP, TCP and Internet. Practical with Internet browser,HTML
BBM 358: Financial Information Systems
Introduction; history of information systems and computers, generation of computers, components of a computer, management information systems, importance of MIS; information for decision-making, information systems process, business information systems (BIS);financial information systems (FIS) in accounting and finance; is in accounting, is in finance, computer based financial information systems (CBFIS); functions, cash and securities management; capital budgeting; financial forecasting; financial planning etc; information systems and their applications in business, e-commerce, e-government, e-learning and education, e-mail, internet Practical with Sage
BBM 360: Organisational Theory and Behaviour
The individual in the organisation: perception, personality, attitudes, motivation, and learning, group dynamics, interactive conflict and negotiation skills, power and politics and leadership. Technology in organisation; structural influence on behaviour; organisational structure; bureaucracy, classical universal approach and contingency approach: Horizon for organisational behaviour; organisational change and development.
BBM 361: Co-operative Management
The basic principles of co-operatives: objectives and roles, types and structures; Establishment and registration capital and business activities; Management and administration; Legal aspects; Development, obstacles, strengths and weakness future of co-operatives in Kenya; The evolution of co-operatives; The functions of co-operatives and their role in development; Co-operative, laws; Co-operative accounting system and financial management ; Various types of co-operatives
BBM 362: Labour and Industrial Relations
The concept of Industrial relations, Introduction to the Kenyan systems of Industrial Relations; Labour and Employment Law - an overview with emphasis on hiring of Labour, Child Labour, professional fees and benefits Management; trade union structure and government; collective bargaining process. Grievance procedure and arbitration; industrial unrest, the future of labour - management relations.
BBM 365: Health Systems Management
Health institutions organisation and structure. Nature of health services, management: Financial and Human Resource Management in the health sector; Basic concepts and techniques to identify, record, measure, control, and communicate financial information about health care organisations; managing personnel in health institutions. Field trips to different health institutions.
BBM 366: Public Sector Management
The conceptual framework of public administration: the nature and scope of public administration, ecology of public, public administration in transitional societies, bureaucracy, the state and society, organisation of public administration, the process and problems of policy formulation, public personnel management and industrial relations, Governance in public sector; ethics and values in public administration, efficiency and public accountability, decision -making and problem solving, the role of the chief executive.
BBM 370: Business Start-Up Process
Introduction: Definition of terms and nature of small business environment; Rationale for promotion of small businesses; Role of small business in socio-economic and political development; Conceptual framework for promotion of small businesses in Kenya. Basis of Business Start-ups: Innovation, creativity and development of business ideas and opportunity seeking. Business Formation and Paths to Small Business. Management of Business Start-up: Issues, Challenges and Solutions.
BBM 371: Business Environment
Societal context of Business enterprise, Kenyan business environment (past, present, future) - technological forces, Economic forces, social forces, potential forces, - Macro environment - technological innovation, scope of modern technology Economics changes, inflation and unemployment, Economic policies, social changes - population, structures, values political legal environment - policy making process in Government and Interest group, labour unions, public interests and consumer groups supports & controls, regulation and deregulation debate (costs/benefits). Ethical dimensions, strategic planning and social responsibility. International scene and global perception.
BBM 372: Culture and Management
Impact of culture on management, managers, cosmopolitans, communicators, negotiators; creators of cultural collaboration, leaders on cultural change, influences of organisational culture, influences of work and team culture. Culture impacts on international business. Managing for cross cultural effectiveness, transitions and foreign deployment, managing business protocol and technology transfer, managing human resources and cross cultural training and managing for energy among professionals and technicians; Cultural specific and business/service abroad.
BBM 374: Marketing for Small Business
Introduction: Entrepreneurial Marketing Concept and Orientation; An Entrepreneurial Manager; The Small Business Marketing Environment. Nature of Marketing in Small Business. Marketing Strategy and Development in Small Business. Marketing Planning and Management in Small Business. Marketing Mix for Small Business. Marketing Research for Small Business. Personal Contact Networks.
BBM 375: Innovation and Micro-Enterprise Development
Introduction: Definitions: Micro enterprise innovation; Role of innovation in Enterprise Development: Role of an Entrepreneurs in enterprise Innovation. Nature of Innovation for Micro and Small Enterprises; Product Innovation, Process (Technology), Market, Organization and Resources. The Innovation Process. Successful Management of Innovations in Micro Enterprises: The Japanese Case. Innovation Protection for Micro and Small Enterprises in Kenya; Policy issues, successes and challenges, Current Issues and future challenges facing innovations and Micro and Small Enterprise Development in Kenya.
BBM 376: Human Resource Management for Micro Enterprises
Introduction: Nature of HRM for SMEs. HRM Process for SMEs: Planning and Forecasting; Recruitment, Selection and Deployment. Employee Development and Motivation; Team-building and Leadership; Labour Relations Issues; Separation and Succession Management in SME
BBM 380: Air Transport & Airport Management
The importance of the transport sector in the Economy; the features of different modes of transport (non-motorized, motorized, road, rail, sea and air), Historical development ts in the air transportation system; the role of air transport, Global air transport networks; international organizations in air transport, including ICAO, IATA, ACI; International Conventions in air transport; World’s major aircraft, airports, airlines and air routes. The history and development of air transport in Kenya. Airport functional departments; Fundamentals of Airport master planning; Airport commercialization and operations; ground handling services for both large and small airports; relationships with airlines and other industry operators, managing concessions and other airport business opportunities; ramp management; facility management; facility maintenance; Airport environment management; Airside and airport safety measures.
BBM 381: Civil Aviation Management
Civil aviation regulatory structure; Airport resources and regulations; Landside operations and safety; Airside and Land Aircraft design; air traffic operations; Hazardous materials and environmental threats; aircraft emissions and noise pollution; dealing with infrastructure capacity constraints; Air traffic decongestion, the growth of air cargo and general aviation Airline Operations; the Governments’ role in aviation operations; the privatization and/or commercialization of government-owned airlines, airport facilities and air navigation services, Aircraft faciline.Annexes to the Chicago Convention on Civil Aviation and its applications; Managing the CAA and its activities. Aviation issues and challenges; International Regulatory framework; Technical Regulations Safety Management Systems; Economic regulation of Air Transport; CNS/ATM; USOAP; IOSA; Civil Aviation Master Plan; AVESC Oversight functions; Private Sector Participation and Privatization; Airport Certification.
BBM 382: Aviation Law and Regulation
Introduction to law; general history of law; general legal terms; general tort law; contract law; international law; history of aviation law; tort of negligence; product liability; employment law; occupational health and safety; human rights codes; airline security; airmen and safety regulation; aircraft ownership; civil aviation regulations; Airports and airlines; the Paris Convention of 1919; the Warsaw Convention; the Chicago Convention on International Civil Aviation; airline deregulation; roles and functions of ICAO, IATA and ACI and other related organizations.
BBM 383: Airline Management
The development, structure and business activities of airlines, The airline planning process; fleet planning and route development, The role of regional and commuter airlines; External opportunities and threats to the future viability of air carriers; Airline partnerships and strategic alliances; Hub and spoke networks; Continental gateways and logistics; The economics of air cargo, the different roles of freight forwarders and the airlines, customs acceptance; Air courier services, and Air Freight logistics systems; and building of cargo distribution hubs; Passenger relations and ticketing systems.
BBM 384: Aviation Safety and Security Management
The various hazards associated with aviation; Review of basic aviation safety programmes; Human Factors in Aviation; Legal aspects of Aviation Safety, Security challenges in the industry; Annex 17 and applicable security manuals; security risk assessment and management; New and emerging threats and threat management; Crisis management and hostage negotiations. Emergency planning and response systems and procedures; Search and Rescue co-ordination; Introduction to techniques of Aircraft Accident and Incident Investigations, Case studies.
BBM 385: Air Freight Management
Development to air freight industry; Air cargo agency; Aircraft; Bulk loading limitations; Unit load device; Air cargo agency; Cargo booking procedures; Air cargo rates; Airlines’ quotation; Types of cargo charges; Import and export control; Information systems for air cargo industry handling of dangerous goods.
BBM 390: Customs and Port Operations
Introduction to customs procedures, Bonded warehouses and Warehousing procedures, bonded oil installation procedures, Manufacture under bond (MUB) and Export processing zone (EPZ), Transit and Transhipment procedures, Excise Factory Procedures, Introduction to port management and cargo operations, Management of Dangerous Cargo, Container freight stations, Measures of port performance, Berth Management
BBM 391: Maritime Management
Types of Ports & Ships, Players in Maritime Industry, Ship owners, Operations and Managers, Registration, Classification, Port State Control, ISM Code (International Safety Management). Costs, Vessel Operations, Cargoes, Bunker Management, Voyage Management, Law relating to Ship Management.
BBM 392: Warehousing Management
Introduction to warehousing, Types of Warehousing, Goods and their storage, Methods of storage, Materials handling, packing and packaging, Warehouse storage system, Warehouse procedure and documentation, The warehouse warrant, Stock control, Housekeeping, Construction of warehouses, Warehouse pests, Warehouse staff and labour, Economics and financial aspects of warehousing, warehousing information systems, Applications of Information Systems in Warehousing
BBM 393: Freight Clearing and Forwarding Management
Introduction to freight clearing and forwarding, Documentation and procedure in freight forwarding, Parties involved in clearing and forwarding, Disbursements in clearing and forwarding, Modes of freight transport, Multi model transport, establishing a clearing and forwarding firm, Airfreight operations.
BBM 394: Shipping Management
The shipping business, Shipping services, Ship/cargo documentations, Ship operations and management, vessel chattering, ship and cargo, Transportation of hazardous cargo, World Maritime Organizations, Maritime conventions, Ethics in shipping business, Modern challenges to shipping.
BBM 400: Taxation II
Taxation of income for banking institutions, insurance companies, cooperatives, trusts and agriculture, capital deductions; investment allowance, industrial building deduction, plant and machinery, and frameworks deductions. VAT computation; deductible and non-deductible input tax, VAT refunds and remissions, offences and penalties and objections and appeals requirements. Customs and exercise at; rules of origin, customs and control of goods, valuation of goods, anti-dumping measures, and manufacture under bond. Tax compliance; tax planning and compliance checks. Contemporary issues in taxation; double taxation, trading blocks, transfer pricing, money laundering, east African customs, management Act, tax administration reform and thin capitalization.
BBM 401: Managerial Accounting
Introduction to management accounting, management accounting and decision making; cost classification, estimation and allocation; relevant cost and revenue for decision making; cost-volume-profit analysis; pricing decisions and profitability analysis; information for planning, control and performance measurement; performance evaluation decisions; variance analysis for cost control; emerging trends in management accounrting – strategic management accounting.
BBM 402: Auditing & Assurance Services
The regulatory environment for audit and assurance services; professional and ethical considerations; code of ethics and professional liability; practice management; quality control, advertising, publicity and obtaining professional work and fees tendering. Audit assignments; audit related services; assurance services; internal audit and outsourcing. Reporting; auditors reports and management reports; investigations and contemporary issues in auditing.
BBM 403: Advanced Financial Accounting II
Regulatory environment of accounting, inflation accounting, foreign currency translations and executorships and trusts. Impairment of assets, income taxes, borrowing costs, leases, retirement benefits, segmental reporting, interim reporting, earnings per share, value added statements, schemes of capital reconstruction and reorganization and social accounting.
BBM 404: Professional Ethics
Governance and responsibility; the scope of governance, agency relationships, the board of directors, board committees, approaches to corporate governance and governance, reporting and disclosure. Internal control and compliance and review; management control systems in corporate governance, internal control and compliance in corporate governance; controlling and mitigating risks; monitoring risk methods of controlling risk; professional values and ethics; ethics, theories, different approaches to ethics and social responsibility, codes of ethics, conflict of interest and social and environmental issues in the conduct of business.
BBM 406: Business Values & Ethics
Moral issues connected with market economy; ethics in production, distribution and exchange of economic goods and services, pricing, advertising, profit motives, financial tradition monopolies, multinationals and oligopolies, competition versus trusts; Morality of both individuals, and social relationships; direct and indirect effects of acts on both individual and groups, principles of doubt effect, the relationships and obligations of employers and employees; producer and distributor, buyer and seller, firm and industry and nation with obligations of truthfulness, justice and charity; Management of firm and society and also the business community, economics of consumption: economic and fair trade laws.
BBM 410: Financial Management.
The role of financial management in achieving corporate goals and objectives, social responsibility and financial management, evaluation of agency relationship; shareholder vs management, management shareholders vs creditors, and the structure of interest rates. Investment decisions under uncertainty; certainty equivalent; risk adjusted discount rates; sanctity analysis; decision trees and simulation, capital rationing and abandonment decisions,6ty Financing and dividend decisions; Modigliani and miller propositions and others, impact of inflation and uncertainty on the cost of capital; dividend policy and valuation and contemporary issues in financial management.
BBM 411: Performance Management
Introduction to performance management; financial performance measures for private and non-profit making organization, non-financial performance measures, performance measures in service organizations, Budget process; stages in planning and budgeting process, types of budgeting approaches, budgeting in non-profit organizations. Divisional performance measures and transfer pricing, strategic management accounting; value chain balanced scorecard. Current developments in performance management; cost management (life-cycle costing, kaizen costing, target costing ABM, business process re-engineering, benchmarking).
BBM 412: Company Law
Company law; The Kenya Companies Act, (Cap 486), Formation and Incorporation of Company, The memorandum and Articles of Association prospectus membership, share capital, directors/secretary of the company, auditors and investigation, meeting and resolutions; mergers and take over, liquidation and receivership; powers of majority and protection of minority, borrowing powers, lending and investment.
BBM 413: Financial Economics
Utility theory, stochastic dominance, value at risk, expected short fall and other measures of investment risk, mean variance portfolio theory, the capital asset pricing model, arbitrage pricing theory, factor models and market efficiency. the theoretical and mathematical models used in finance, the trade off between risk and return ,diversification, equilibrium and arbitrage, forwards, futures and swaps, models of asset dynamics, arbitrage and replication arguments, valuation of derivative securities using the binomial model and the Black-Scholes model, exotic options, numerical methods for the valuation of exotic options, and term structure modelling, option pricing theory, and its implications for financial markets, arbitrage, replication and risk neutral valuation and recognize the practical usage
BBM 414: Investment and Portfolio Management
The investment setting, security markets, sources of investment information, Analysis and valuation of equity securities, Investment in special situations, investment in Real Estate, Introduction to Profile Management, Retirement and Estate planning for yourself and others.
BBM 415: International Finance
Finance at the international level; evolution of multinational corporations; capital budgeting, financing decision; working capital management; dividend policy decisions at global level; international financial institutions and their management; foreign exchange market operations; foreign exchange exposures and their management, international derivatives; international parity relationships, international banking environment; international debt crisis and assessment of country risk.
BBM 416: Real Estate Finance
Introduction to Real Estate; Property Rights: Estates and Mortgages, Mortgage Default: Foreclosure, and Bankruptcy,. Financing Residential Properties; The Interest Factor in Financing, Fixed Interest Rate Mortgage Loans, Adjustable Rate and Variable Payment Mortgages, Underwriting and Financing, Financing and Investing in Income-Producing Properties, Taxation of Income-Producing Real Estate, Risk Analysis, Financial Leverage and Debt Structure, Valuation of Income Properties, Financing Real Estate Development, Sources of Mortgage and Equity Financing for Real Estate, The Secondary Mortgage Market and Mortgage Related Securities, Real Estate Investment Performance, Real Estate Investment Performance and Portfolio Considerations
BBM 417: International Economics
The pure theory of international trade, comparative advantage, gains from trade, tariff and non tariff barriers to trade, the balance of payments, international factor movements, trade growth, customs union, international commodity agreements, theory of exchange rate determination; and case studies of international economic policy; international monetary system;
BBM 418: The Banking Law
Preliminary, Licensing of banking institutions, prohibited banking business, reserves and dividends, accounts and audit, information and reporting requirements, inspection and control of banking institutions, the deposit protection fund, representative offices of foreign institutions, and miscellaneous provisions (Cap 488, laws of Kenya),The Central Bank of Kenya; Establishment, constitution and objects, Capital and reserves, management, currency, external relations, regulation of foreign exchange dealings, relations with specified banks, relations with public entities, miscellaneous provisions (Cap 491, Laws of Kenya)
BBM 419: Financial Statement Analysis
Financial Statements, Taxes and Cash Flow; The statement of Cash Flows, Standardized Financial Statements; common-size statements, common-size balance sheets, common size income statements, common size statements of cash flows, Common based year financial statements, combined common sized and base year analysis, Ratio Analysis; total capitalization versus total assets, times interest earned, cash coverage, asset management or turnover, measures inventory turnover and Days’ sales in inventory, asset turn over ratios, profitability measures, profit margin, return on assets, market value measures, price earnings ratio, market to book ration, The Du Point Identity, Using Financial Statement Information; why evaluate financial statements?, internal uses, external uses, choosing a benchmark, time trend analysis, peer group analysis, problems with financial statements analysis.
BBM 420: Liability Insurance
The nature of civil liability and how it arises (e.g. legislation, contract. General Law, trusts etc) Application of the principles of insurance to liability insurance, Outline of general liability policies; employee liability and professional indemnities; limitations of indemnity: The assessment of covering, rating, underwriting of liability policies, the essential requirements of the relevant proposal forms; risk surveys and accident prevention
BBM 421 Property Insurance
Definitions and types of property; insurance; valuation and determination of risks and claims; Average conditions and co-insurance; premium rating and premium determination; special risks coverage; agricultural insurance consequential loss insurance; engineering risks and hazards relating to the construction industry; Money insurance, modifications and development of property insurance.
BBM 422 General Claims Management
The claims concept and the classical theory, claims modelling and accounting claim size distribution and reinsurance, calculations of compound claim, determining the pay level and consistency, simulation of claims and evaluation of capital at risk, applications involving short-term claim fluctuation, company and employee contribution.
BBM 423 Management of Insurance Institutions
General structure of insurance institutions, role & limitations of national development, the insurance industry, administration, planning, organisation, controlling of insurance firms, policies and procedures, information management, contract service management, mergers and take overs program review and monitoring.
BBM 424: Actuarial Science I
Nature and evolution of actuarial science, mathematical models in insurance and risk theory, estimation of claims and probability theory, stochastic analysis of insurance business, and simulation of claims and compound variables, inflation and insurance, investment as part of insurance business, managing uncertainty. Pension and life insurance formulae, claims with an extended time horizon
BBM 425: Transport Insurance
Legislation of motor insurance in Kenya; covers available to motor vehicles; systems relating to motor vehicle repair; market research; control and safety; Goods in transit; motor insurance pool; claim considerations, marine insurance; basic risks underlying marine insurance, across countries marine cover, claim procedure, aviation insurance, pooling of risks in aviation, averting disasters, computation of laws and claim assessment.
BBM 426: Re-insurance Treaties
Functions of reinsurance; limits for reinsurance; bases for retention by lending companies; types of reinsurance, rating and premium determination for various lines of reinsurance; other related forms o reinsurance such as pools; reinsurance practices; legal aspects of reinsurance; retrocession; reinsurer and insurer relationships. Lloyd’s practices; current developments in reinsurance
BBM 427; Actuarial Science II
Pre-requisite: Introduction to actuarial science; Intermediate actuarial science, Non-yearly functions; surrender values; paid-up values; special policies; population theory including analysis of experience data and derivation of exposed-risk formulae; calculation of mortality, sickness and other decremental rates including multiple decrement rates; mortality investigations; principle tables in use; population projection methods; contingent functions; reversionary annuities; pensions and pensions functions.
BBM 430: Marketing Communications.
Marketing communications: an overview; Understanding the marketplace; product and service strategies; The integration of marketing communications; Managing the marketing communications mix; Choosing and using marketing communications agencies; Advertising; The development of advertising; Media and media planning; Sales promotion; Direct marketing; Public relations; Sponsorship and product placements; corporate communications; International marketing communications; Future developments in marketing communications.
BBM 431: International Marketing
International Marketing Environment -political-legal, Social-Cultural and Economics conditions; the International marketing Decision - decision areas i.e. deciding whether to go abroad, which market to enter, how to enter the market, on an appropriate Marketing mix and a suitable marketing organisation. Stages of Economic development, marketing and economic growth, international trade, factors which predispose a firm to enter international markets, the location of market opportunity; sources of information and field research
BBM 433: Relationship Marketing
The essence of Relationship marketing; developing a relationship strategy; quality as a competitive; strategy and monitoring service quality performance; the transition to quality leadership; managing relationship marketing, CRM models
BBM 434: Advertising & Brand Management
What advertising is about; What advertising does; How advertising happens; picturing the market: Planning advertising campaigns; the role of advertising agencies; how advertising is controlled; The media; the media buying; planning and scheduling; the production of advertising materials; measuring advertisements effectiveness. Branding of products, the branding techniques and strategies,role of branding in the market place branding techniques, brand management concept – planning implementation and control; pitfalls in branding.
BBM 435: Agribusiness Marketing Systems
Agricultural and food marketing systems, functions and the institutions, developed countries marketing policy and agenda, types and range of agribusiness policy, problems addressed, solutions advanced, government and private sector price policies, price stabilisation and subsidisation issues, marketing performance measurements and interventions. Developing countries marketing policy agenda - food security problems, institutional developments, infrastructure improvement, trade development, the effectiveness of existing policies in national and international terms.
BBM 436: Hospitality Marketing
The marketing function; The marketing environment; The marketing mix; Market analysis; Segmentation by purchase motivations; The customer mix; target marketing; the products mix; the service concepts; service strategies; marketing management; the planning discipline; The marketing audit; the marketing information system; market and marketing research; positioning; local hotel strategies; positioning strategies; pricing strategies; promotion strategies; product strategies.
BBM 438: Public Relations
Public relations in action, media relations, public affairs and corporate relations, public relations and marketing, in government, in non commercial sector, parliamentary relations and lobbying, consultancy public relations, ethics and professional conduct, legal aspects of public relations practice, international public relations, crisis management, sponsorship
BBM 445: Logistic Strategy
The formulation of integrated logistic strategy, adding value through logistics, strategic design of customer service, supply chain design and relationships, functional design of logistics activities and logistic performance management, logistics requirement planning, logistic strategy modelling, strategic transport planning international logistics.
BBM 446: International purchasing.
Global purchasing, purchasing capital equipment, purchasing services, international trade, International purchasing Environment; political-legal, Social-Cultural and Economics conditions; the International Purchasing decisions.
BBM 447: Production and Operations Management
Production processes and controls, quality management, Inventory Management concept, independent demand inventory and dependent demand inventory, material requirement, receipts and institution of material issuance, material accounting, stock out, storehouse and stores operations. Computer application in material and stores management
BBM 448: Procurement & Supply Law
Legal aspects of purchasing contracts; purchasing and supplies contract analysis and liability coverage the purchasing process, the contractor's specifications-product specification, documenting the project specification, law of international trade in practice.
BBM 449: Emerging Issues in Purchasing & Supplies
Current development in purchasing and supplies management, green purchasing concept, women and minority groups suppliers, council responsibility issues in purchasing, ethical considerations, independence of purchasing and its place in traditional vs modern organizations.
BBM 479: Project Management
Concept of projects; project life cycle, project initiation, management, organization; project planning, coordination in project, conflict and negotiation; Project implementation, budgeting and cost estimation, scheduling, resource allocation, Models used; Project monitoring and information systems, project control., project termination; Audit and final report.
BBM 450: Practical Accounting data Processing.
Introduction to accounting information processing concepts, accounting information systems development and management, Application of information systems in accounting reports, accounting software and end-user software; Practical with latest Accounting packages, Quick books
BBM 452 Database design and implementation
Introduction to stages of developing a database application, using a structured Query language (SQL) and a commercial relational database management system, Using advanced programming principles, including the theory and practice of object-oriented programming using Oracle.
BBM 453: Distributed Systems
Telex and fax, file transfer, electronic data interchange and point of sales, distribution of data, distributed operating systems on a local area network (LAN), simple LAN files – servers,Systematic.
BBM 454: Marketing Information Systems
Overview of marketing information systems - sales, market research and intelligence, the promotion and advertising, the product planning and pricing information system, marketing decision support systems, database marketing, geographic information systems in marketing, case studies,Pastel.
BBM 455 Software Development
Understanding and managing of all phases of a software development project, including project initiation, and process, resource planning, resource planning and allocation, project design, risk management, monitoring and control of a project, managing people and teams, implementation and co-ordination software development. User requirement and enhancing success, Web-design
BBM 456 Electronic Commerce
Structure and framework of e-commerce, Enterprise Resource planning Systems, DSS, Supply Chain Systems, Foundations of electronic commerce, types of Benefits, industry framework, internet and the access provides, World Wide Web concepts and technology, Transaction Security, E Commerce applications in payment, banking, retail, online publishing, supply chain management, manufacturing corporate finance and service industry, EC strategy,Delphi
BBM 457 Operations Research II
Advanced linear programming, dynamic programming; integer and goal programming, markovian decision process, classical optimisation theory
BBM 460: Industrial Attachment Report/Project
Students will be attached for three months at the end of third year. The attachment will culminate in writing of an academic paper for evaluation, which should be submitted for examination in the first semester of the 4th year. Students who will not find attachment places shall required to write a report on an industry or sector of interest and submit for evaluation. They are also required to chose a topic /issue/problem in their area of specialization and conduct a research on it, write and submit a research project.
BBM 462: Employee Compensation
Measurement and compensation of work, Work study, Job design, analysis and evaluation of the working environmental incorporating the machine, human relationship at work place, method study - flow of material and human movement at the work place. Time and motion study, determining the standard time for a task and work organization for a particular task or job.
BBM 463: Quality of Work Life
Meaning of work, workers expectation from work, Employers expectation from work, government regulations regarding work, compensations and other benefits, retirement/redundancy. Attainment of human dignity from work and achieving a maximum output from the organization's investment
BBM 464: Industrial Psychology
Work and personality; Underemployment and skill utilisation; job satisfaction and performance; job contents, stress and health; job content and personality, job content alienation; and personal control, personal control and work performance; the psychological effects of employment; the psychological effects of underemployment; work leisure and retirement; working and not working; psychology of negotiations. Industrial man, Stores Management.
BBM 465: Total Quality Management
Philosophical and Conceptual approaches to quality management by leading theorist and practitioners such as Demming, Juran and Crosby; Practical aspects of TQM theory, an introduction to a framework for developing implementing and improving upon an organisational quality culture.
BBM 466: Managerial Economics
Concept of management and decision making under risk and uncertainty. Approaches to management decision making and theories of the firm. Profit theories and profit management demand analysis and elasticity interrelations. Production theory and cost analysis, pricing theory and marketing policies, capital budgeting and financial policy. Government and anti-trust, the measurement of economic concentration
BBM 467: Contemporary Issues in Management.
The course will review different sectors of the economy; pre-determined topics covering contemporary issues in management will be discussed; Emerging issues in management will be critically analysed including but not limited to globalization, performance of economy, impact of liberalization etc.
BBM 468: Agri-Business Management
Agri-Business Management and Analysis, Agricultural Markets and Agricultural Developments, Commodity Market Economics and Management, Land Law and Use, Farm Management the Marketing Planning Process, Agricultural Commodity Markets in COMESA, PTA and EAC Region: Management of Other Agricultural Related Resources, Food Marketing, Farm Implements and Produce Marketing.
BBM 470: Financial Management for Micro-Enterprises
Introduction: Significance of Financial Management for Micro-Enterprise Development; Capitalization: Sources of Funds (a critical analysis and consider current sources in Kenya), Utilization of Funds. Financial Recording (Record Keeping): Income Statements, Cash flow Statements, Balance Sheets. Ascertaining Financial Health of the Business: Ratio Analysis and Break- Even Analysis and Interpretation. Management of Working Capital: Symptoms of Financial Ill-Health and their Treatment.
BBM 471: Small Business Planning
Introduction: Meaning and significance of business planning and plans; rationale for planning. Writing up a Winning Business Plan: Main features and Pitfalls. Contents of Business Plan: Cover Page, Introductory Page, Executive Summary, Description of Venture, Marketing Plan, Organizational Plan, Production/Operations Plan, Financial Plan, Appendices. Formal Presentation of Business Plans. Students shall write business plan as a course project.
BBM 472: Business Policy and Strategy.
The nature of Business Policy; Concepts of policy, strategy and plans. Environmental Analysis and Enterprise Profile; developing policies, strategy and plans; organizational procedures; business planning, strategic formulation and implementation, organisational structure, corporate planning strategic management, business stakeholders, ethics, ethical theory, and culture.
BBM 473: Business Counseling and Consulting
Introduction: Meaning of Business Counseling and Consulting. Nature and Purpose of Business Counseling; Range and Scope of consulting Services: The Counseling Process; Effective Business Counseling; The Counseling Philosophy; Management Areas of Counseling. Managing a Consultancy firm. Developing Management Consultants and Counselors
BBM 474: Strategies for Small Business
Introduction: The Small Business Environment; Entrepreneurship process and Entrepreneurial Organizations. Strategic Thinking in Small Business: Critical Features for Strategic Thinkers; Strategic orientation of entrepreneurial managers and Leadership dilemmas. Strategic Management Process Model and Relevance for Small Business: Development of Mission and Setting Goals and Objectives, Environmental Analysis (SWOT Analysis); Strategy Formulation; Strategy Implementation and Strategy Evaluation. Strategic Options and Plans for Small Business; Strategic Option Models and their relevance; Strategic Restructuring; Strategic Cost Reduction – down sizing, getting leaner or smatter, location analysis, financing, Global/International Strategies.
BBM 475: International Business Management
Nature of International business, Evolution of International business; issues and trends, International business competitive Forces (A comparative analysis) World political systems, Cross Culture Conflict Financial and economic systems, social-cultural components, legal systems, physical and natural resource endowments force, and Labour forces. Role of international and regional bodies in business; United Nations, World Bank/IMF, GATT, OPEC, EC, OECD, EAC, COMESA, EPZ, EFTA, etc.
BBM 476: Labour law
Historical development of labour law in general and Kenyan labour law in particular; Theories of production relations, management, capital, Employment contracts-collective bargaining; Trade union law
BBM 477: Human Resource Development
Introduction: Nature and Concept of HRD: Rationale for HRD: Roles in HRD: Training and Development Processes and Techniques: Forms of HRD; Operative Training – Job Rotation, Special Task Assignments: Organizational Development Models and Activities: Performance Appraisal and Career Development: Management Succession Planning.
BBM 478: ICT and Micro-Enterprise Development
Introduction; Definition of Terms. Conceptualization: ICT and SME Management; Information Needs for SMEs: Information Seeking Behaviour SMEs: Information needs for SME: Range of ICTs available for SME: Factors Influencing Choice of ICTs by SMEs: Impact of ICT use on enterprise creation and and Performance: Challenges in Use/Adaption of ICT by SMEs: Opportunities for e-business for SMEs; Review of Cases of ICT-based SMEs in Kenya – their Success and Failures
BBM 479: Small Enterprise Development and Policy
Introduction; Concepts of SMEs Policy. Rationale for Promotion of Small and Micro-Enterprise: Enabling Environment for SMEs Performance: Role of Policy in SMEs Devlopment: Approaches to Policy Formulation and Legal Frameworks for SMEs in Kenya: SMEs Policy Document: National Development Plans and Sessional Paper: Trends and Issues in SMEs Policy in Kenya.
BBM 480: Quality Management Systems in Aviation
Quality Assurance Concepts; Resource allocation and output maximization; operations planning; Service performance and management of results; reducing human error and preventing defects, damage and waste; Components of a quality management system based on the latest ISO certification and Cobs requirements; Tools for development, implementation and operation of a quality management system; Monitoring and Evaluation of a Quality Management System.
BBM 481: Aviation Information Management Systems
Strategic use of information and communication technology in the aviation industry. The global and competitive role of the Information Technology in aviation; User satisfaction and demand for information in aviation; Common computer applications in aviation, including aircraft, passengers, cargo, traffic processing and management, and decision support systems; Management of the quality of services in aviation ICT; Aviation data security management.
BBM 482: Aviation Supply Chain Management
Supply concepts opportunities enabled by supply chain management; Management problems in SCM; Strategic, tactical and operational activities/functions in supply chain management; SCM business process integration and SCM components integration.
BBM 483: Crew Resource Management
Development of Crew resource management; Standards and training; Single Aircraft pilot resource management; Situation awareness; Human performance and limitations; Human error, reliability and error management; Automation and Facilitation skills, Crew coordination concepts; interpersonal and Intrapersonal communication and relationships; Leadership; Counseling; Accountability; Stress management; Delegation of authority; Cockpit safety and quality culture
BBM 484: Air Transport Economics
The role of air transport in the Global Economy; Commercial air transportation; Economic regulation of aviation and the impact of deregulation; Current economic challenges and future expectations in aviation; Airline economics; Airport economics; Concept of yield management; Air passenger demand forecasting; Price and cost analysis; Air and land space optimization strategies; The world’s regional economies; Global economic geography; Case studies.
BBM 485: Aviation Financing
Theoretical and practical approaches to aviation financing; planning, analyzing and controlling investment; Short-and long-term financing, investment portfolio management; capital budgeting, risk management and diversification, asset liability management; Airport financing; Aircraft financing; Air Navigation Service (ANS) financing; Source of International aviation finance; Aviation resource mobilization. Case studies.
BBM 486: Airport Facilitation
Application of the Annex 9 to the Chicago Convention on Civil Aviation; principles; Customer service; Entry and exit of persons and their baggage; Entry and exit of cargo and their articles; Inadmissible passengers and deportees; Local and International airports and other airports; Flight information; Hotel transfers for transit passengers; Government protocols facilitation; Customs, port health and immigration procedures, Case study and field trips
BBM 487: Aviation Risk and Insurance
The law of negligence, negligence per se, re ispa loquitur; Product liability; Tort liability exposure; Risk retention, risk elimination, and risk transfer; The role of the law of large numbers; the classifications of risk and insurable interest; Insurance agreements; The principle conditions of an aviation property and liability risks; The aircraft owners’ and manufacturers’ liability; Accident insurance on passengers.
BBM 488: Airport Planning and Design
Airport Master Plan; Runways and Apron; Passenger terminal; Cargo terminal; support facilities; Environmental impacts; Land use constraints; Demand forecasting; Organization and financing (capital investment and user charges).
BBM 489: Air Traffic Management
Development of Air Traffic Management; legal aspects and importance of ATC; the diverse roles of the ATC fundamental control tower operations, positions, responsibilities and equipment; Aircraft separation; Airport traffic patterns; Aircraft recognition; Definition and quantification of risk; Development of efficient procedures; Air traffic flow management, aircraft loading; Role of ATC in accident investigation; Emergency responses to aviation accident and incidents; Aero-Met; Aeronautical Information Management Case Studies and field trips.
BBM 490: Maritime Information System
Introduction to maritime information systems, advances in maritime information systems, global/ community based systems, maritime rescue coordination system, aspects of electronic commerce in maritime information systems, advanced cargo information system, maritime control systems.
BBM 491: Cruise Ship Tourism
Introduction to the Cruising Industry, Overview of the World Cruise Market, Demand: Cruise Passengers and Marketing; What Drives Cruise Passengers’ Perceptions of Value, Supply: Cruise Destinations and Products; Spatial and Evolutionary Characteristics of Baltic Sea Cruising, Interactions: Economic, Social and Environmental Impacts; Turning Water into Money, The Economics of the Cruise Industry, The Sources and Magnitude of the Economic Impact on a Local Economy from Cruise Activities, Industry Issues; Cruise Ships in the UK -Development Opportunity, The Future of the Cruise Industry
BBM 492: Maritime Law
Introduction to maritime law and conventions, introduction to public international law, law of international institutions, international law of sea; High seas legal status and freedom, common heritage of mankind, coastal zones regimes, fisheries, international maritime environmental law, shipping law; nationality registration and ownership, property interest in ship, law of maritime safety, law of marine insurance, law of towage, Law of carriage, international conventions affecting shipping business, resolving commercial disputes, arbitration
BBM 493: Shipping Economics
Introduction to shipping economics, demand for shipping services, supply of shipping services, shipping costs, pricing of shipping services, economies of scale in shipping, economic geography of shipping services, trade protection in the shipping industry, international trade and shipping.
BBM 494: Maritime Insurance & Risk
Introduction to maritime insurance, concept of risk, dimensions of risks, maritime risk, insurance as a form of risk management, principles of insurance, classes of insurance, marine insurance market, the practice of maritime insurance, the maritime insurance contract and documentation, types of losses under marine insurance, claims for losses under maritime insurance
BBM 495: Maritime Safety and Security
Conventions relating to safety of life at sea (SOLAS), (ISPS, Piracy, Robbery), Piracy and robbery against ships, flags stage implementation, ports state control, port facility, container security initiative, water side and ship security, environmental issues (oil leaks, discharge of hazardous material), crisis management, cargo safety
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